What is a Minimum Viable Product?
A minimum viable product or MVP is a development method introduced by Eric Ries. It helps software companies build a basic working version of their final product. Early adopters can envision and test the MVP and provide feedback on how the team can improve it. It takes several iterations of development to complete MVP development for startups and this article explains why.
Why is MVP Development for Startups Necessary?
Every company needs to start somewhere and a basic model or working product with limited features is the right way for startups. Even major tech companies like Google started with an HTML page to test their search engine. The MVP allows startups to figure out the direction they need to take, identify any potential challenges or problems, and come up with the most efficient solutions.
MVP vs. Prototype
There is a common misconception that prototype and MVP development for startups are the same. There is a major difference between the two because MVP is the first version of the final product, albeit with limited features, but the prototype is the first draft of the product. They often discard the prototype after they test it while they built the final product off of the MVP.
Preliminary Research to MVP Development for Startups
Who is the Target Audience?
The teams target MVP development for startups toward a specific market. They can decide this based on its unique selling point. For example, Snapchat allows users to send vanishing messages which has made it so popular. It is important to figure out the audience before beginning to create a sound business plan. Startups are likely to fail if they do not have a specific target market in mind.
Can it be Scaled Up?
Scalability is an important term for startup and venture capitalists evaluating a product based on its ability to scale. It depends on the manufacturing cost and returns. It is important to look into them before going ahead with an idea.
The manufacturing cost of the product is supposed to decrease with scaling for the product to be profitable. If the cost increases, then that means the product is not scalable. It depends on the type of product being launched. For example, a mobile app or device only requires the addition of more servers to handle the higher volume of data. However, an eCommerce or retail store will need more warehouse space, employee expenses, and other management costs.
Is the UX Well-Designed?
MVP development for startups requires a simple user interface, so the team does not have to worry about the UX in the beginning. However, they need to make it intuitive and easy for new users to navigate. The best way to verify the design is by beta-testing it amongst the team members.
The manufacturing cost of the product is supposed to decrease with scaling for the product to be profitable. If the cost increases, then that means the product is not scalable. It depends on the type of product being launched. For example, a mobile app or device only requires the addition of more servers to handle the higher volume of data. However, an eCommerce or retail store will need more warehouse space, employee expenses, and other management costs.
Steps for Building an MVP
MVP development for startups requires the users to follow a series of steps, which includes testing. These are supposed to highlight the critical features, challenges, and issues that need to be addressed before launching the product. It is easier to determine the success of a product and come up with launch tactics by following due processes.
1. Comprehensive Market Research
The idea must fit into the market needs and comprehensive market research is important before any startup launch. The users will embark on the MVP development and it should prepare them to fulfill the target user’s requirements. Most companies conduct their research through market surveys which help them collect information for the business. The more accurate data they have, the more likely they are to succeed in their venture. This research includes not only findings related to the target audience but also on competitors, their products, and how they compare to the company.
2. Identify Product Value
The new product should offer significant value to the users and benefit them in more ways than one. These are the reasons a consumer will choose your product. It is important that before MVP development for startups; the company answers these important questions. Defining the value proposition involves clear and accurate estimations. Since the MVP is the most basic form of the product, it should introduce the value offered to the people. Teams should build it based on their audience’s needs.
3. Map Out the Design
The design process is an important step in MVP development for startups and they should plan the application with the user flow in mind. The business should look at everything from the user’s point of view from the welcome screen to the ending process, such as purchasing. This way, they can ensure that they miss nothing out and have planned the final product with user satisfaction in mind.
Defining the user flow requires the team to define each process stage, and that means it is important to explain each step required to achieve the primary goal. The team should focus on perfecting basic tasks, such as online ordering and inventory management, instead of adding extra features. When the team considers the end-user’s goals during the design, it is easier to map out all the procedures. Each stage has specific features that need to be defined in the roadmap.
4. Prioritize Important Features
At this stage of the process, it is important to rank each feature based on its priority. These are options that are necessary for the MVP and will be required by the user. The product should be able to add value to their lives. MVP development for startups requires teams to categorize features into low, medium, and top priority.
It is also important to arrange all the features in the product backlog according to their priority. When it is time to build an MVP, the business wants to see what the product will look like. They can create a prototype before they move on to the MVP. Even Steve Jobs followed this process and skipping the prototyping step led the product Lisa to fail because the customers did not appreciate it.
5. MVP Launch
Once the business has selected the features it wants to focus on and knows the market conditions, it can begin MVP development for startups. This product should be of the highest quality and fulfill the basic needs of the end-user. It should be easy to navigate, have engaging features, and be following the user mindset.
6. Learn and Improve
Building an MVP is an entire process, and the team begins by defining the scope before they move to the development stage. Once MVP development for startups is complete, they can test the product in-house or by a third party. The quality assurance engineers collect feedback and improve the overall quality of the product. This entire process can take place before the launch as well during the first testing stage.
After the launch, they should review everything again. The business should continue to collect feedback from the client after every release. This will help determine whether the product is acceptable and how it can compete with others in the market.
Conclusion
MVP development for startups should not be an intimidating journey for you anymore. The key is not achieving perfection but following the steps and continuing to measure and build. This approach helps new businesses discover what they need to know about the business. Once they launch the product, their real users will interact with it and validate the hypothesis.
It is a low-cost alternative and with the right MVP development company, anyone can make their mark in the industry and create a product that will win everyone over.