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How To Build a SaaS Platform in 2022? Everything You Need to Know

Companies are constantly wondering what more they could be doing to keep up with their competitors. Entrepreneurs often struggle to follow the latest trends in technology. Cloud computing is one of the more recent introductions that has revolutionized many industries. Cloud workloads are now majorly being managed by a SaaS platform. This raises the question of how to build a SaaS product for the business. A dedicated development team can help with the process and create a solution that fulfills the business goals.

In this article, you will be learning about the major steps involved in creating a SaaS product from scratch.

What is a SaaS Platform?

SaaS stands for software-as-a-service and it uses a cloud computing model. The software delivery requires an internet connection and it is based on a subscription model. The customers can access the SaaS platform whenever they need it and from any device with a web browser and strong internet connection.

SaaS product allows businesses to save money on hardware because the applications and their data are stored on a remote server. This allows SaaS platform users to skip any maintenance, security, and compliance issues.

Steps to Building a SaaS Product

Step 1: Market Research

Businesses should be educated on the concept of a SaaS platform and have a solid idea of what they want from it. They need to analyze all market segments, especially the ones they will be targeting with their software. The on-premises approach could be a viable alternative, hence there should be a cost-benefit analysis of both.

Before beginning the process some items need to be figured out. For example, businesses should have all information on their target customer, competitors, and market conditions. They should also have spent some time thinking about the primary requests and how the SaaS platform will be different from what others are offering.

Having a business model laid out on paper can help entrepreneurs meet the high-level market demands. The target market is the one everything is being designed for and knowing more about it will help strengthen the vision. There should be enough compelling reasons to convince users to choose your SaaS products over others.

The market analysis is great for exploring business opportunities and finding the most suitable option. Analyzing the successes and failures of competitors will help define the strategy for the SaaS product and help create a solution that will address the demand.

Step 2: Business Plan

One of the most important steps to building a SaaS product is developing a roadmap for the development process. There are some important points to mention in each stage to help the team progress in the right direction. The platform should be distinguishable in its features and demonstrate the company’s value and brand image.

Every successful product targets several pain points of their target market. Similarly, a SaaS product should be able to solve problems and make an impact on the audience. The business plan includes the marketing strategy and how the company will be using digital platforms or partnerships to spread its message. Making money with the SaaS platform should also be one of the primary concerns. The business should come up with the subscription plans and have their monetization strategy defined before they begin. The plan should lay out all the features and premium options and how they will help recover the costs and make a profit for the company.

The estimated expenses for every department of the development team must be accounted for. The team has to identify their funding sources and set their budget according to investments and other resources. These should be enough to materialize the vision they have for the SaaS product.

Mapping out the short-term and long-term goals for the project can help keep everyone focused. These goals may change over time but they outline the prerequisites for building the best SaaS platforms.

Step 3: System Requirements

A cloud computing SaaS product should be able to perform a variety of tasks and include many features that are a part of such a system. However, there are specific core functionalities that are mandatory for any such product. These are essential to the best SaaS platform because they support each user or customer of the application. The shared database is a cost-efficient option and has lower maintenance costs for a larger capacity.

The system should provide self-service i.e. automated processes that speed up connections and provide a stable platform for the users. SaaS products usually include data encryption and other application security measures. These should protect the system and its users from outside threats. Identity authentication, account management, and access permissions can help create the best SaaS platform free of any vulnerabilities.

Steps to building a SaaS product also include monitoring all activities and following audit logs to track changes and prevent unauthorized users from accessing the system. These measures protect data and uphold the integrity of the solution.

User activity monitoring. Audit logs allow tracking changes and preventing intrusion. It plays a huge role in data protection and dealing with integrity and access issues. Apart from these core features, there should be unique functionalities that target niche problems and make the SaaS platform more market competitive.

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Step 4: Technical Stack

The programming language, framework, tools, and methodologies used in a software development project make up the technology stack. There are many options to choose from but when you are building a SaaS platform, the choice may not be easy. The selection depends on the business and its particular demands. There is no single answer to which framework or tool is the most suitable for building the best SaaS platform.


This part of development is responsible for all the users see and requires modern JavaScript frameworks. There are more than a few that meet the requirements of a SaaS platform system.


The server end of the software is supported by the back-end development. This is not visible to the users but is responsible for the core functions of any SaaS product. It determines the responsiveness and developers need a reliable framework like Django, Ruby on Rails, or Node.js.


The SaaS platform database holds all the information necessary for the smooth running of the application. The most commonly used databases are MySQL, PostgreSQL, and NoSQL.

Hosting Provider:

The SaaS product system requires a reliable cloud provider such as Microsoft, Google, or Amazon to host it.

Step 5: Development Team

The success of any product depends on the team that works on it and to build a SaaS product there needs to be a collection of experienced professionals. They are the ones making sure all the requirements are met and each feature has been tested for robustness. The ideal team for building the best SaaS platform consists of developers, designers, business analysts, and quality assurance engineers.

Step 6: Minimum Viable Product

Creating a Minimum Viable Product or MVP is one of the recommended steps to building a SaaS product. This is a prototype of the complete solution that has enough core features to attract the first users and lend support to the company vision. The MVP is the best way to enter the market and scale up whenever necessary.

Although the MVP is not the end product, it helps solve the customer’s critical pain points. The SaaS product must appeal to the target audience and help people develop faith in the solution. The purpose of having an MVP is to launch the idea without spending a lot of money. It is a great way for developers to collect feedback on the usability and utility of their systems. They can find out which feature is a hit and which one requires modification to create the best SaaS platform.

The company can also test the solution and check whether the application has what it takes to compete in the SaaS platform market. They can find out if their customers are willing to pay for the services and whether there is enough demand to justify a full-fledged application. Developers can also try multiple concepts before they narrow down the final vision.

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