Anyone can plan and execute an efficient strategy by using digital marketing tools. With the right software or service, you can organize your efforts and stay competitive in the market. There are a lot of tools available today but we have listed the 5 most popular ones in 2021. They can perform tasks like email marketing, analytics, customer forms, and much more.
Ahrefs is a tool that provides SEO services in London and helps you increase the traffic you receive on average each month. They have a database for 150 million keywords from 150 countries around the world. It can find the most relevant ones for you based on your location. Ahref also performs a competitor analysis which shows you their top pages and ranking. You can also analyze your website for content gaps so you can utilize the underserved areas too.
HubSpot has a lot of tools in its arsenal. They can help businesses at any stage by setting up user forms, pop-up sign-up forms, and live chat. They aim to assist with capturing leads through email marketing and then use the data in a CRM tool to further analyze how the visitors behave. Like digital marketing agency London, they have sophisticated automation options too.
Proof connects to the website and boosts conversions using social proof. They provide information to visitors like how many people are viewing the page and what other customers have just bought. The reviews and videos are targeted towards potential customers too. What is different from SEO is it builds a perception of your brand and allows other people to see how popular the products are. It is easy to install into a website as well.
Slack is very popular for business communication. It creates different channels for exchanging information and removes distractions such as non-work-related discussions from the thread. Slack promotes collaboration between employees and different departments. The top agencies in London uses it to network and streamline its internal dialogue. You can address problems in the marketing strategy and brainstorm new ideas.
The most useful lead generation tool is Survey Anyplace which can make the most out of your SEO too. It creates a personalized PDF of a report for your business that includes all the information you need. You can also integrate the strategy with other tools so the leads can be directly funneled to the CRM software. All these tools combined will lead to building more successful campaigns and better marketing strategies.
There are a lot of tools available in the market but if your business is new, you should figure out your brand’s image and target market. These tools are meant to provide data and insights and if you are new you need digital marketing agency to help steer you in the right direction. They can help find a tool that is in line with your business goals.