It is the norm to look for an app that solves your problems because we build them to address specific issues. Whether we need to buy groceries, edit photos, or translate messages, many apps are available to cater to us. App developers identify problems and design a user experience that addresses those issues through a...

User Experience or UX is the apex of the digital design process. It determines the audience’s first and also the last impression of a business or individual. Many factors go into the user experience, but you should add five critical areas to your objectives when designing the UX. 1.Only Add What’s Necessary Users should be...

The world runs on data now, whether it is as conspicuous as text messages or the information stored by building senors.  Our every action generates data in the form of numbers, words, photos, and videos. As our production and consumption of data increases, the data visualization methods evolve. We need more powerful tools to help...

Poor market research and data collection can cost your business more than money. Your emails can be blacklisted making an important communication channel unavailable to your business. A few small mistakes can lead to organizations having their correspondence marked as spam. Blacklisting brings with it a semi-permanent which requires a lot of time and money...

To the uninitiated, SEO seems like a challenging and futile task because of search engine ranking algorithms’ elusive nature. However, all the keyword research, careful placement, and content creation pay off significantly in the end. Search Engine Optimization is an essential facet of digital marketing. It can help a website attract more attention, gain new...