Poor market research and data collection can cost your business more than money. Your emails can be blacklisted making an important communication channel unavailable to your business. A few small mistakes can lead to organizations having their correspondence marked as spam. Blacklisting brings with it a semi-permanent which requires a lot of time and money to rectify. Prevention is better than the cure.
Causes of Email Blacklisting
Email applications have the option to report an unwanted email as spam which can cause the ISP to conclude that your content is of low quality. A bad contact list can lead to more frequent complaints which translates to blacklisting.
Other ways to get blacklisted includes bounced emails, use of spam words in the subject or body, and email lists that grow suspiciously fast. ISPs might not blacklist emails but can flag them or categorize them as junk with the help of filters.
How to Stay Off the Blacklist
A few tips on cultivating targeted mailing lists and designing email campaigns can do more good to your organization than simply keeping it off the blacklist.
If you are hiring a third-party to acquire email contacts, then make sure you use a reliable source. Another recommendation is to validate the lists to filter out the unwelcoming recipients. You can outsource the data quality services to professionals who use research tools to update subscribers.
It is a good idea to request consent or permission from your contacts to ensure there are no spam reports in the future. You can also update lists to remove contacts who are not engaging with your content by setting a time period of 12 months. Your lists should be compliant with CASL, CCPA, GDPR and other data privacy regulations.
SEO Adds to the Page’s Visibility
Content needs SEO to be successful, and there is no getting around it. There is no point in putting in all that work to carefully curate your website if it is not visible in search engine results. To improve your ranking and getting the recognition you deserve, invest in SEO. The public is more likely to show an interest in your company once they discover your helpful and attractive content.
A common tactic for populating email lists is by using sign-up forms. However, even such routes can be attacked by spambots that use computer generated data to submit fake contact details. Emails sent to fake addresses are more likely to be flagged as spam and can get you a guaranteed ticket to the blacklist. The use of ReCAPTCHA and other fields on your sign-up forms can prevent robots from infiltrating your list. These tools use text and images that are unreadable by machines denying them access to the submit button. There are other Honeypot-capture fields that can detect and block web-crawling algorithms.
Coming to the content of the emails, make good use of the subject line and deliver content that the audience expects from you. However, you have to be respectful of a contact’s wishes if they still choose to unsubscribe by allowing easy links to remove their email address from your list.
By tailoring lists and content, you can gain larger returns through email and add to your company’s revenue. Do not forget to monitor your IP address’s reputations because sometimes those with whom you are sharing the IP could be doing damaging your credibility.