TikTok vs. Instagram Reels: Which One is Better for Business?

August 11, 2021by ISETech Insights

If you are up-to-date on the local news then you should know that the short-form video platform TikTok has become very popular. It has been trending not only in the U.S. but worldwide. The socia network that lets you share brief videos is owned by ByteDance and has become the fastest-growing social media platform.

The app has more than 2.3 billion downloads globally and major advertisers like Apple and HBO are now using it to connect with the youngest generation of customers i.e. Gen Z. If you have not considered TikTok yet, then you are ignoring one of the most useful tools for digital marketing.

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A Worthy Competitor

Instagram Reels is not a separate app but a new feature for the existing platform. Customers will not need to create a new account to view your Reels or interact with them. The integration feature allows you to add the Reels to your existing Instagram business profile similar to the IGTV videos.

The duration of the video differs for both platforms too. An Instagram reel can only be 15 seconds long whereas a TikTok video can be as long as 60 seconds. The additional length makes a big difference in the type of content you or digital marketing agency London can create.

If you are using SEO services London then you might be aware that the Explore page is where users find themselves for mindless scrolling. Both apps have a similar page that is tailored according to the users preferences. This is great for brands who want to reach a new audience using relevant hashtags.

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Which One is Better?There are brands like Sephora and Netflix who have already started seeing an increase in revenue with the use of Instagram Reels. In some cases, Digital Marketing Agency London has reported that their Reels see a lot more engagement than other forms of content. Many brands also like TikTok for uploading their slightly longer video content.

Most companies find that they can repost their TikTok content to Instagram Reels as well and reach a wider audience. There is an established base of influencers on the website who present a lot of collaboration opportunities.

In the fast-paced digital world, it can be very difficult to keep up with the new updates, websites, and changes. You can hire a firm for SEO services but without a social media presence, it will not matter. You should develop a digital marketing strategy and jump on the latest trends before they fizzle out. There are many efficient ways to improve your social media presence.

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